Date | Assignment |
Day 1 | Introduction to School - Introduction to Class Rules/Overview of Course |
Week 1 | Lecture: What Is Fashion? PowerPoint Presentation Chapter 1 Section 1.1 Assignment: Designer Legacy: Chanel - Case Study Chapter 1 Part 1 Case Study Gabrielle "Coco" Chanel - Students worked in groups to complete the Case Study Internet: Put together two outfits, one with a budget of $50.00 and the other with a budget of $500.00 Homework: Review Chapter 1 Section 1.1 - Definitions |
| Lecture: Fashion Basics, Style and Design - Color, Line, Shape and Texture. What are Fashion Products? Clothing, Accessories, and Home Furnishings. The importance of Fashion - Importance to People and Economic Importance. Textbook Chapter 1 Section 1.1 Assignment: Complete the Internet budget assignment. Homework: Review Chapter 1 Section 1.1 -Design Elements and the Importance of Fashion |
| Textbook: Chapter 1 Section 1.1 Assignment: Determine the style and design elements of what they each wore to school today. Students selected celebrities to discuss their fashion styles and how they impact what others wear. Hot Property: UGG Boots Homework: None BACK TO SCHOOL SHOWCASE and Sewing Machine Demonstration |
| Lecture: Fashion History - Earliest Clothing - Why People Wear Clothes: Physical Needs (Protection and Safety), Psychological Needs and Social Needs. Sources of Clothing History, Historical Trendsetters, and Fashion: 20th Century to the Present Textbook: Chapter 1 Section 1.2 Assignment: Case Study Chapter 1 Part 2, Celebrity Fashion History Jennifer Lopez/Marilyn Monroe, Ethics & Issues - Designer Knockoffs - Fashion 20th Century to the Present - examples of each style - New Look, Hippie, Disco, Punk, Feminist Movement, and Grunge. Showcase: Fashion Through the Ages - History of Fashion - 1920's - Present |
| Assignment: World Market - Stetson Hats, Profiles in Fashion, Worksheet 1.1, Worksheet 1.2, and Portfolio Works |
| Assignment: Fashion Through the Ages Posters Internet Activity, Clothing - Favorite Fashions - Accessories Likes and Dislikes - Showcase Project |
| Assignment: DECCA Role Play: Sales Associate Men's Fashions of the Decades - Accessories: Purses, Jewelry, and Hats |
Week 2 | Lecture: Fashion Marketing Basics PowerPoint Chapter 2 Section 1 Assignment: Chapter 2 Section 2.1 Fashion Week in NYC - View some of the shows |
| Fashion Marketing Basics - Define the term Marketing, Explain types of customer characteristics used to define a target market, Explain fashion merchandising. Assignment: Case Study Chapter 2 Part 1 - Gap |
| Assignments: Complete Case Study Chapter 2 Part 1 - Gap Hot Property: Eco Friendly Silk page 28 The Electronic Channel: Fashion page 30 Quick Check Questions: page 30 |
| Assignments: Worksheet 2.1 Customer Characteristics page 39 Working with Diversity page 43 Integrity and Honesty page 43 FASHION FLASH FRIDAY |
| Lecture: Describe the four components of the marketing mix - Product, Place, Price, and Promotion - Identify four types of promotion - Identify the seven functions of marketing. Fashion Marketing Basics PowerPoint Chapter 2 Section 2.2 Textbook: Chapter 2 Section 2.2 Assignment: Case Study Chapter 2 Part 2 - Gap Body Scanning = Better Fit page 33 Profiles in Fashion - Complete Outfitting Clothing Boutique Owner |
| Ethics & Issues: Designing for You? World Market: Global Outlets Quick Check page 38 Worksheet 2.2 Promotional Mix page 40 Portfolio Works: The Best Promotion page 41 Promotional Ads - One for repeat customers, one for new customers |
| DECA Connection Role Play: Assistant Manager and the Internet Activity Fashion Retail Merchants - Create marketing ideas for the new store considering the Four P's of Marketing page 43. Integrity and Honesty - page 43 Working With Diversity - compare five ads - Create a PowerPoint |
| Marketing Rags to Riches - Students will bring in unwanted articles of clothing and swap with each other. Students will create a Marketing strategy for the product they bring in. Plain Dealer: Press Release for the It List Hands On Activity -Shopping Bag Challenge- Create a Shopping Bag that will allow the consumer to immediately identify the store and understand the product that is being sold. Assignment: Hang Tags and Labels |
Week 3 | Profiles in Fashion: Students discussed the business that they created and the marketing strategies. Lecture: Chapter 3 The Fashion Business: Types of Businesses Section 3.1 Explain the three main market segments of the fashion industry - Describe the primary forms of business ownership - Identify the key risks faced by fashion businesses. PowerPoint Presentation Fashion and Economics Section 3.2 Explain how globalization has affected the fashion industry - Describe the impact of the fashion industry on the U.S. and world economies - Explain the relationship between supply and demand. Textbook: Chapter 3 Sections 3.1 and 3.2 Assignments: Case Study: Teen Star Fashions, Profiles in Fashion Business of Creativity Jewelry Designer,Hot Property - The Luck of Aran, Quick Check, World Market - Batik - the Art of Textile, Worksheet 3.1. Private Labels, Worksheet 3.2 Employment in the Fashion Industry and Portfolio Works Understanding Fashion Producers. DECA Connection Role Play: Fashion Marketing Student, Internet Activity. Design Jewelry using old items - Thursday |
Week 4 | Lecture: Chapter 4 Fashion Centers Design and Buying Centers Section 4.1 Describe a fashion design center - Define a buying center - Explain how design and buying centers impact local economies - Identify the most important design and buying centers. PowerPoint Presentation Global Impact of Fashion Section 4.2 Explain the importance of global sourcing in the fashion industry - Describe how cultural influences affect mainstream fashion. PowerPoint Presentation Textbook: Chapter 4 Sections 4.1 and 4.2 Assignments: Case Study Building a Fashion Center in India, Hot Property Fashion Meets Technology Nautica, Ethics and Issues Funding Fur, Profiles in Fashion On Top of The Trends, World Market The Twins in Paris, Worksheet 4.1 Buying Centers, Worksheet 4.2 Global Fashion, Portfolio Works - Researching Buying Centers, DECA Connection Role Play: Fashion Sales Associate, Internet Activity. Showcase: Fashions Around The World |
Week 5 | Lecture: Unit 2 Producing Fashion Chapter 5 Types of Fashion and Trends - Types of Fashion Products, Types of Apparel, Types of Accessories, Home Furnishings, Categories and Classifications in Apparel, Variety of Fashion Section 5.1 and The Fashion Cycle Section 5.2 - The Stages of the Fashion Cycle, Fashion Movement, Fashion Trends vs. Fads, and Changing Fashions. PowerPoint Presentation Activity - Using old jeans - design a new item and Dream Room Board |
Week 6 | Business Plan Textbook: Chapter 5 Sections 5.1 and 5.2 Assignments: Case Study Part 1 Branding Burberry, Hot Property Oakley, Tech-accessories, World Market Liberated Women's Wear, Style Point, Quick Check, Ethics & Issues Buying Beauty, Profiles in Fashion Staying Power, What's Hot, What's Not, Worksheet 5.1, Worksheet 5.2, Portfolio Works - Fashion Trends and Fads, DECA Sales Associate, Linens, Internet Activity. Lecture: Chapter 6 Textiles and Production Section 6.1 Discuss the fiber properties that determine appropriate use and quality of fabrics, Identify the main natural fibers, Identify the main manufactured fibers Section 6.2 Discuss how synthetic fibers are produced, Identify the two primary methods for making fibers into fabrics. PowerPoint Presentation Textbook: Chapter 6 Sections 6.1 and 6.2 Assignments: Case Study Part 1 Setting Standards: Cotton, Hot Property Linens and Things, World Market The Wool Market, Case Study Part 2, Ethics and Issues Importing Goods, Exporting Jobs; Style Point Stocking Trends, Profiles in Fashion Blue Fish Clothing, Weaves and Knits, Worksheet 6.1, Worksheet 6.2, Portfolio Works Fashion and Fabric, DECA Sales Associate Assistant Manager, Internet Activity. Activity: Matching Fabrics |
Week 7 | Fashion Flash Lecture: Chapter 7 Designing Fashion Section 7.1 The Design Process- Explain the types of fashion designers, Identify the elements and principles of design used to create fashion, Steps of the Fashion Design process, Section 7.2 Making Fashion - Identify the steps in the garment production process, Compare haute-couture production and pret-a-porter production, Explain how women's and men's apparel is sized. PowerPoint Presentation Textbook: Chapter 7 Sections 7.1 and 7.2 Assignments: Case Study Part 1 Fashions by Kate Spade, Hot Property Selling the Farm, World Market New China Fashion, Case Study Part 2, Ethics and Issues Model Youth, Profiles in Fashion Fashion Babies, Worksheet 7.1, Worksheet 7.2, Portfolio Works Principles of Design, DECA Sales Associate Assistant Manager Clothing Store, Internet Activity. Rags to Riches Showcase: Wedding Dresses |
Week 8 | Lecture: Chapter 8 Creators of Fashion Section 8.1 Haute Couture - Discus haute-couture design houses, Explain the process of buying haute couture, Discuss the background of haute couture Section 8.2 Everyday Designers -Describe pret-a-porter and ready-to-wear garments, and identify some current ready-to-wear designers. Assignments: Case Study Part 1 Catalog Designs, Ethics & Issues Free Samples, Hot Property - Museum-Quality Designs The Bata Shoe Museum, Case Study Part 2, Quick Check, Profiles in Fashion An Eye For Fashion, Fashion Photographer, World Market From Mod to Funk, Worksheet 8.1, Worksheet 8.2, Portfolio Works Haute-Couture Brochure. Unit Lab: House of Style - Fashionable Accessories Budget the Business |
Week 9 | Unit 3 Fashion Marketing and Merchandising Lecture: Chapter 9 Fashion Products and Research-Section 9.1 Describe fashion products, Explain trade associations, Explain trade publications and fashion magazines, Discuss aspects of product planning. Section 9.2 Describe the methods used to do market research, Explain market segmentation and target market research, Define merchandise information systems. Assignments: Case Study Part 1 On Target, Hot Property Lucire, Global Fashion Magazine, Profiles in Fashion Estee Lauder, Ethics and Issues Product Promises, World Market Fashion at Midnight, Case Study Part 2 Quick Check, Worksheet 9.1 Trade and Fashion Publications, Worksheet 9.2 Mall Survey, Portfolio Works Trade Associations. Fashion Show Planning |
Week 10 | Lecture: Chapter 10 Fashion Distribution - Section 10.1 Buying Fashion Explain the role of the Fashion Buyer, Discuss the steps in the Buying Process or Merchandising Cycle. Section 10.2 Selling Fashion - Discuss Buying Motives, Explain the steps in the Personal-Selling Process, and Discuss the importance of Math Skills in the Fashion Industry. Assignments: Case Study Part 1 The Gucci Image, Hot Property Fun the Sun PacSun, Case Study Part 2, Ethics and Issues - Selling Spam, World Market To Russia With Shopping List, Profiles in Fashion Door-To-Door Distribution Madam C.J.Walker, Quick Check, Worksheet 10.1, Worksheet 10.2 ,Portfolio Works - Types of Fashion Retailers. |
Week 11 | Lecture: Chapter 11 Fashion Pricing and Technology-Section 11.1 Pricing and Credit - Describe the Five Price levels of Fashion Apparel, Identify the considerations used by fashion makers to determine prices, Explain how manufacturers use credit, List types of credit offered by retail stores. Section 11.2 Using Technology - Explain computer-integrated manufacturing, Describe inventory control and systems used in retail stores. Assignments: Case Study Part 1 Off-Price Power, Hot Property - Pop Beauty, Ethics and Issues Is the Price-Right?, Profiles in Fashion - Selling to Salespeople, Case Study Part 2, Quick Check, World Market - International Cotton, Quick Check, Worksheet 11.1, Worksheet 11.2, Portfolio Works Technology and Fashion Retailers. |
Week 12 | Lecture: Chapter 12 Promoting Fashion - Section 12.1 Visual Merchandising and Display Explain the purpose of Visual merchandising in the fashion industry, Describe the display areas of a store, Identify the design elements of displays. Section 12.2 Fashion Advertising and Promotion - Explain the four components of the Promotional Mix, Describe a Fashion Promotion plan, Discuss how designers and manufacturers use branding and licensing. Assignments: Case Study Part 1 Broadcast Style, Types of Layout, Style Point-Mannequin History, World Market-Diamonds on Display, Quick Check, Ethics & Issues-Bogus Popularity, Profiles in Fashion-Opening Doors To Design, Fashion Promotion Plan, Hot Property-Licensed to Sell, Quick Check, Worksheet 12.1, Worksheet 12.2, Portfolio Works Your Promotional Plan |
Week 16 | Lecture: Chapter 13 Preparing for Fashion Careers Section 13.1 Career Options - Identify the personal traits valued by employers, Identify the personal skills valued by employers, Describe four areas of employment in the fashion industry. Section 13.1 Working in Fashion - Discuss the Education options for fashion careers, Describe ways to gain experience in the fashion industry prior to employment. Assignments: Case Study Part 1 Magazine Makeup, Profiles in Fashion Power, Hot Property Dress for Success, Quick Check, Case Study Part 2, World Market On the Runway in Africa, Ethics & Issues Unpaid Internships, Quick Check, Worksheet 13.1 Traits and Skills, Worksheet 13.2 Education and Training, Portfolio Works Business Week News - La-Z-Boy: Up From Naugahyde, Unit Lab House of Style - Working With Textiles-Recruit New Employees. Makeovers |
Week 17 | Chapter 14 Working In Fashion Section 14.1 Finding and Getting a Job - Describe sources for researching fashion careers, Identify job sources in the fashion industry, Explain career networking, Discuss the components of the job-application process, Summarize the steps of the job-search process. Section 14.2 - Identify important strategies for success on the job, Identify the traits of successful entrepreneurs. Case Study Part 1 Surf's Up, Hot Property Original Rags, World Market Swiss Movements, Case Study Part 2, Ethics & Issues Resume Building, Quick Check, Profiles in Fashion Entertaining Designs, The Business Plan, Worksheet 14.1 Fashion Trade Publications & Jobs, Worksheet 14.2 Fashion People in the News, Portfolio Works Researching Companies. |
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